Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Latest Episodes
Episode 48: The Technical Seller’s New Role
The episode argues that B2B sales teams must stop treating solution engineers (SEs) as downstream demo support because buyers can self-educate and need help understand...
Episode 47: What the Board Really Wants to Hear
FROM THE ARCHIVES: This is one of our favorite past episodes. Host Richard welcomes multi-time CXO Tracy Mustachio to discuss why navigating a first board meeting matt...
Episode 46: When AI Meets Real Life Sales:
Host Richard Ellis discusses with David Howerton, CEO and founder of VendoIQ, how AI is rapidly flooding sales organizations under board and executive pressure, often ...
Episode 45: MarTech in the Age of AI
Most B2B marketing teams are sitting on a bloated tech stack they can't justify. Tools bought to fix strategy problems. Duplicate capabilities nobody audited. AI featu...
Episode 44: Trade Shows as a Sales Channel, Not an Event
In this episode, Richard Ellis hosts David Howerton, CEO and founder of VendoIQ, to discuss the effectiveness of trade shows in the B2B sector. Despite high ROI, many ...
