All Episodes
Displaying 1 - 20 of 49 in total
Episode 48: The Technical Seller’s New Role
The episode argues that B2B sales teams must stop treating solution engineers (SEs) as downstream demo support because buyers can self-educate and need help understand...
Episode 47: What the Board Really Wants to Hear
FROM THE ARCHIVES: This is one of our favorite past episodes. Host Richard welcomes multi-time CXO Tracy Mustachio to discuss why navigating a first board meeting matt...
Episode 46: When AI Meets Real Life Sales:
Host Richard Ellis discusses with David Howerton, CEO and founder of VendoIQ, how AI is rapidly flooding sales organizations under board and executive pressure, often ...
Episode 45: MarTech in the Age of AI
Most B2B marketing teams are sitting on a bloated tech stack they can't justify. Tools bought to fix strategy problems. Duplicate capabilities nobody audited. AI featu...
Episode 44: Trade Shows as a Sales Channel, Not an Event
In this episode, Richard Ellis hosts David Howerton, CEO and founder of VendoIQ, to discuss the effectiveness of trade shows in the B2B sector. Despite high ROI, many ...
Episode 43: How to Be a Podcast Guest Executives Want to Hear
This episode delves into the art of being a great podcast guest, particularly for senior executives who increasingly turn to podcasts as a platform to build authority ...
Episode 42: Did ABM Fail?
In this episode of 'Some Goodness,' we explore the evolution of account-based marketing (ABM) with Jessica Fewless, VP of Marketing at Inverta and an original architec...
Episode 41: 2025 in Review
This year-end review episode of 'Some Goodness' delves into the significant business themes of 2025, including the dominance of AI, the importance of clear workflows, ...
Episode 40: Content is Not Storytelling
In this episode of Some Goodness, host Richard Ellis engages with Chris Warren, an award-winning journalist and consulting principal, to explore the art and significan...
Episode 39: The "How To" for an Engaging SKO
In this episode, Richard Ellis delves into the essentials of planning an engaging and effective Sales Kickoff Event (SKO). Despite many companies struggling to create ...
Episode 38: AI, Isolation, and the Return to Real-World Leadership
In this episode, business leaders Richard Ellis is joined by the other founders of Revenue Innovations (Tim Kruse, Mark Gaydos, and Heather Easterday). They discuss i...
Episode 37: How AI is Transforming Work
In this episode of Some Goodness, Ben Scoones, Director of Data Science at Kythera Labs, joins Richard Ellis to discuss the impact of AI on the workforce. The conversa...
Episode 36: Bridging the AI Readiness Gap
In this episode of Some Goodness, the focus is on AI readiness and effective deployment in businesses. Host Richard Ellis interviews Ben Scoones, Director of Data Scie...
Episode 35: Purpose That Works - Signal and Substance
In this episode, Richard hosts Dr. Chris Blocker, a professor of marketing at Colorado State University and a distinguished research fellow, to discuss the complexitie...
Episode 34: The Vanity of Win Rates
In this insightful episode of Some Goodness, host Richard Ellis challenges the conventional B2B sales metric of win rate, arguing that it can often be a vanity metric ...
Episode 33: Building Executive Career Momentum
In this episode of Some Goodness, host Richard engages with David Wolf, a seasoned recruiting expert with over 24 years of experience placing professionals in top sale...
Episode 32: Creating a Great Success Story
In this episode, Richard engages with Dr. Jim Karrh to delve into the significance of B2B success stories and their impact on purchasing decisions. They discuss the cr...
Episode 31: New Insights on Customer Health
In this episode of Some Goodness, host Richard Ellis interviews Dr. Jim Karrh, a renowned professor, author, and consultant specializing in marketing and customer comm...
Episode 30: Growing a Marketing Career in Changing Times
In this episode of 'Some Goodness,' host Richard Ellis welcomes Drea Armstrong, a seasoned VP of Marketing at Kubit, to explore the challenges and opportunities in bui...
Episode 29: Simplify Everything: From Ops to Impact
In this episode, host Richard Ellis interviews marketing executive Dreya Armstrong. They discuss the underutilization of MarTech stacks, currently at just one-third o...
